Is there a difference between shooting fashion for fun and minor gain and the kind that that is oriented toward ads and magazine pages. I place myself in the former category.
First irritation is that most information is outsider information, passed on by journalists and ,consumer magazines, and fashion mags themselves.
Two points are overplayed 1.
The best way to improve photography is to try to copy magazine pages. And the greatest myth of all, you should always and only shoot for yourself and follow your own vision. Most successful photographers have a style, true, but most play the market place and end up doing whats required photographing whatever is going on in their “style”. However their vision is greatly restricted by those whom they work for. Theres much politicing going on in the fashion photo world. Editors and creative directors are whimsical creatures, they also know however great they are they can and do get dumped by company CEOs, people who have minimal interest in fashion and great interest in their shareholders.
Wether working pros like it or not some of this frisson filters down and influences their work. They become good at doing two things, retaining a style and doing what their hirers want of them. Of course when its time to be interviewed they wouldn’t dream of mentioning this, and, their interviewers want something more spicy. They like phrases like They gave me a trunk of clothes and told me to do what I wanted. Or how about big fights with the art director. And theres always’ I have no interest in fashion whatsoever.”
None of this is probably true but it makes good copy for outsiders to be influenced by it.
The result for shooters mentioned at the outset can be what someone said were facsimiles of fashion, what one could imagine a photo would look like, and of course if a MU artist and Hairstylist had been available it would look really good, just like the real thing, but we just had to use those glam platform shoes that don’t match the outfit because thats all we have, in fact they appear in all the pics. Wait a minute somethings wrong here, why accept this?This key wont unlock this door. Why . Well the shooter is following his personal visionand woe betide any insider who says that these pictures suck.
How about at least imagining other sets of eyes looking over the pictures, people who arent just interested in photography, but also styling, Make up, selling clothes, selling magazines, saving their jobs, where mistakes, bad styling clothing mismatches just wont do. etc etc.
If youre good, really that good, the frisson associated with commercial fashion photography will make you that much better.
Tuesday, January 31, 2006
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